So we all have spam problems on either e-mail or SMS. But even though we can block numbers, we could have a feature that blocks messages (not the number itself) based on the text that it contains.

So for a example, if you receive lots of SMS from a university, put the name of it on the text blocker and you won't receive the messages from that university anymore (since the messages from that university normally will contain its name on the SMS).

Also, with this feature, there could also be a option to only block messages from numbers aren't save/contacts, so if you're talking with you friend about how annoying that "university" is, you would have the freedom to don't have his messages blocked if he mentions the "university name".