In verizon messages + app, there is a wonderful option to mute selected conversations so that they remain silent until unmuted, while still keeping your phone volume on normal. This is especially helpful when you're included in a large group chat and your friends are all going nuts on the feed, but you don't want to hear your phone beep every thirty seconds with a new addition to the conversation... Putting your phone on silent works but I often forget to put it back to normal and then miss important calls, etc.